SOMETHING NEW.

A (very long) post today to introduce a sparklin' new brand i discovered a few weeks ago and instantly felt in love with it.
I guess most of the ladies can understand how does it feel to find a new (on-line, for now, at least in Italy) store, and feeling so exited and caught up, WANTING to buy everything. Yes, this is one of those cases. 

& Other Stories is a brand under the H&M group and since its first collection demonstrates a more stylish, yet simple - scandinavian may i say - approach to ready-to-wear, with attention to colors, cuts and shapes. All of this beauty doesn't stop to clothes though, it's possible to find a crazy amount of fine accessories, from shoes to purses, from jewellery to beauty products (which come with clean and well designed packaging).
Of course nobody forgot about social connections, so here we go with &otherstories tumblr (along with twitter and facebook) for anyone who'd like to try and understand more the brand's vibe, and get in touch with the latest news.
Now it's time to scroll the site, enjoy it, dreaming to buy ALL the items (by the way the prices are pretty affordable too), and wait for the Milan store to open this month!

(all images © &otherstories)